The existing Bison Transport website was outdated and inconsistent between the U.S. and Canadian versions, prompting the need for a refresh to enhance the user experience for prospective shippers, drivers, employees, partners, and the marketing team relying on the CMS for real-time marketing objectives.
Some aspects of the outcome included a bilingual site available in both French, Spanish and English, mobile responsiveness across devices, implementation of WordPress Multi-Site capabilities for seamless CMS and content management, integration of content management systems,, a resources section encompassing corporate press releases, news announcements, and sales enablement content, and a careers section with multi-language support.